In 1969 it was a roadside fruit and vegetable stand. Today it’s a year-round business serving an estimated 300,000 customers a year, and the winner of the Canadian Federation of Independent Grocers’ 2008 Gold National Award.
Masstown Market, known to locals and travellers alike, is a popular stopping place in central Nova Scotia, just 10 minutes west of Truro.
Many customers are regulars. But if it’s your first visit, take a moment to look around—there’s more here than you thought. At this market, you could do your weekly grocery shopping, have lunch, buy a birthday gift, get bulbs for the garden, pick up a bottle of Nova Scotian wine and try cheeses from around the world. Or just sit a bit with a cup of coffee and a cinnamon bun still warm from the oven.
Yet despite its size, Masstown Market hasn’t lost touch with its roots as a farm-gate stand started on Eric Jennings’ family farm some 40 years ago. Eric’s son Laurie Jennings, co-owner, provides some insight during a tour of the market. He starts with Produce — the section that started it all.
Pride of Place Vignettes
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