The Pomegranate NS08, Nova Scotia’s fictional multi-tasking smart phone, has made several “best of” lists for marketing and advertising campaigns of 2008. Pomegranate NS08, viral campaign for the Province of Nova Scotia, was one of Marketing Magazine’s picks for the year’s best campaigns and hailed as “the best Internet spoof” and “most popular post” by several blog writers.
Other commentators have focused on the campaign itself. “The campaign is a brilliant use of social media,” says Luis Carranza, digital strategist and writer of the Adcentered blog.
The phone has been dubbed the “iPhone killer” by bloggers world-wide, Twittered by Digg founder Kevin Rose, and the pomegranate phone website has logged more than 2.8 million visits from 213 countries and territories worldwide.
Road to life
Signs, signs, everywhere there's signs. Sometimes we're looking for direction, other times we look past what's right in front of us and head off in another direction entirely. Nova Scotia Come to life's "Road to life" campaign spoofed the Canadian trans-national green and white road signs. Featured in print media and on billboards on the streets Toronto and Calgary, these "road signs," with the directional arrow pointed East toward Nova Scotia, directed viewers to consider "Life," "Ocean," "Opportunity," "Family" "Nova Scotia," and yes, even "Donairs."
All of these themes or thoughts resonate with Nova Scotians. The "Road to life" signs are a reminder that Nova Scotia is a great place to live and work. Directing viewers to novascotialife.com, the campaign called on their sense of humor and the desire to live a life that's balanced and full of opportunity.