Charter Members
In 1969 it was a roadside fruit and vegetable stand. Today it’s a year-round business serving an estimated 300,000 customers a year, and the winner of the Canadian Federation of Independent Grocers’ 2008 Gold National Award.
Masstown Market, known to locals and travellers alike, is a popular stopping place in central Nova Scotia, just 10 minutes west of Truro.
Many customers are regulars. But if it’s your first visit, take a moment to look around—there’s more here than you thought. At this market, you could do your weekly grocery shopping, have lunch, buy a birthday gift, get bulbs for the garden, pick up a bottle of Nova Scotian wine and try cheeses from around the world. Or just sit a bit with a cup of coffee and a cinnamon bun still warm from the oven.
Yet despite its size, Masstown Market hasn’t lost touch with its roots as a farm-gate stand started on Eric Jennings’ family farm some 40 years ago. Eric’s son Laurie Jennings, co-owner, provides some insight during a tour of the market. He starts with Produce — the section that started it all.
Pride of Place Vignettes
You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialise correctly.
The Power of Two
About Nova Scotia
Nova Scotia is located on the east coast of Canada. With 7,400 km of coastline it is almost completely surrounded by the Atlantic Ocean. Nova Scotia is a place that offers a rare experience to the people who live in, do business in, and come to visit the province.